Brand
Stinger Tactical offers a line of tactical-grade high-performance flashlights designed for outdoor enthusiasts, law enforcement, and military personnel.
Goal
The primary objective was to create packaging that reflected the product's quality, durability, and tactical essence, ensuring it stands out in retail environments.
Process
After analyzing the packaging designs of competitors and identifying current trends in tactical gear packaging, I found that many brands emphasized ruggedness, durability, and high-performance features through their packaging designs.
Starting with the brand's wordmark logo, I opted for a sans-serif stencil font to emphasize the durability and ruggedness inherent in Stinger Tactical's products. Black and red were chosen as the primary colors, complemented by a mesh metal texture. These elements were selected to resonate with the brand's tactical essence and appeal to the target audience.
